Redesigned Telerenta’s homepage to enhance engagement and conversions. I introduced dynamic product sections, simplified the rental process, and used GA4 to track user behavior. The redesign boosted CTA clicks and email sign-ups, strengthening Telerenta’s digital presence.
01 Introduction
Telerenta, a device rental startup, needed a homepage redesign to better engage users and drive conversions. The original homepage was static, lacked product variety, and didn’t guide users effectively, resulting in low engagement. As a Digital Marketing Specialist, I spearheaded the redesign to create a vibrant, user-centric homepage that showcased Telerenta’s offerings, simplified the rental process, and reinforced the brand’s innovative identity, ultimately aiming to boost user interaction and conversions.
Before (left) and after (right): From a static, text-heavy layout to a vibrant hero section with benefits of rental.
02 Challenge
The old Telerenta homepage had a basic, text-heavy layout with limited sections, making it hard for users to explore products or understand the rental process. It lacked visual appeal, product segmentation, and trust-building elements, leading to low engagement and missed conversion opportunities. The challenge was to transform the homepage into a dynamic, conversion-driven hub that highlighted Telerenta’s diverse offerings, guided users seamlessly, and built trust, all while aligning with the brand’s modern aesthetic.
The old homepage’s text-heavy design lacked visual engagement.
03 Solution
I revamped the homepage with a user-first approach, starting with a bold hero section featuring the current promo banners to capture attention.
The redesign prioritized user experience (UX) and conversion rate optimization (CRO), incorporating a range of new sections to enhance functionality and engagement. Below is a comprehensive outline of the features introduced in homepage 2.0, each designed to address specific user needs and business goals:
(A) Hero slider section
Replaced the static B2B header with a dynamic hero slider featuring flagship products, such as the MacBook Air M4, accompanied by a prominent "Wynajmij teraz" (Rent Now) call-to-action (CTA). This section aims to capture immediate user interest and prompt exploration of rental options.
Bold hero slider with flagship products.
(B) Benefits of renting section
Introduced a "Dlaczego Warto?" (Why is it Worth It?) section with icons and concise text blocks outlining key advantages, including cost efficiency, access to cutting-edge technology, and rental flexibility. This addresses user concerns and emphasizes the value of renting over purchasing.
Highlighted rental benefits visually.
(C) Categories carousel
Added a scrollable "Kategorie" (Categories) carousel featuring product types such as "Smartfony" (Smartphones), "Laptopy" (Laptops), and "Gaming." This enhances navigation, enabling users to quickly locate relevant categories and showcasing the variety of Telerenta’s inventory.
Scrollable categories for easy navigation.
(D) Best deal section
I kept a "Best Deal" section to highlight a compelling offer, such as the iPhone 14 at 199 PLN/month, with a large product image, pricing details, and a "Sprawdź teraz" (Check Now) CTA. This drives immediate conversions by spotlighting high-value deals. Also added the standard product carousel to ensure visibility for more promo products.
Featured deal to drive conversions as well as promotions carousel for discounted products.
(E) How to rent section
Included a "Jak to Działa?" (How Does It Work?) section with a step-by-step guide to the rental process, supported by icons and clear descriptions. This reduces onboarding friction and improves user confidence in completing rentals.
Clear rental guide with icons.
(F) Featured categories section
Highlighted top-performing categories, such as "iPhone" and "Gaming," with bold visuals and large images. This draws attention to popular offerings, encouraging exploration of high-demand products.
Bold visuals for key categories.
(G) B2B Lead Capture Section
Incorporated a "Wynajem dla Firm" (Rental for Businesses) section with a lead capture form for B2B inquiries, supporting Telerenta’s expansion into the corporate segment by facilitating tailored rental solutions.
B2B section with lead capture.
(H) Reviews Section
Integrated a reviews module powered by Reviews.io, featuring customer testimonials and star ratings. This builds trust and credibility, reassuring prospective users of Telerenta’s service quality.
Social proof with testimonials.
(I) Newsletter Signup
Placed a newsletter subscription form at the page footer, inviting users to receive updates on promotions and new products. This fosters long-term user retention and supports ongoing engagement.
Signup form to retain users.
To enable data-driven refinements, I implemented Google Analytics 4 (GA4) tracking for critical interactions, including CTA clicks, scroll depth, and form submissions, ensuring the design could be optimized based on user behavior insights.
(4) Results
Post-launch analytics demonstrated notable improvements in Telerenta’s online performance. GA4 metrics indicated increased scroll depth, suggesting enhanced user engagement, and higher click-through rates on "Wynajmij teraz" CTAs, pointing to stronger conversion potential. The newsletter signup and B2B lead capture forms achieved steady submission rates, bolstering lead generation efforts. While comprehensive conversion data continues to be evaluated, the redesigned homepage has established a robust framework for driving rentals and supporting Telerenta’s growth in a competitive landscape.
(5) Key takeaways
This project underscored the value of integrating branding with conversion-focused design principles. It enhanced my ability to create user-centric digital experiences that balance aesthetics and functionality, a skillset directly applicable to future CRO initiatives. Furthermore, it advanced my proficiency in leveraging GA4 for tracking and optimizing user interactions, equipping me to deliver measurable results in data-driven marketing roles.
