Developed Telerenta’s "Dla Firm" landing page to target B2B clients and drive lead generation. I tailored the UX for startups and enterprises, added a lead capture form, and used GA4 to track engagement. The page boosted form submissions, laying the groundwork for Telerenta’s corporate expansion.
01 Introduction
Telerenta, a device rental startup, wanted to expand its reach by targeting businesses with a dedicated B2B offering. The "Dla Firm" (For Companies) landing page was designed to attract corporate clients, showcasing the benefits of device rentals for startups, agencies, and large enterprises. As a Digital Marketing Specialist, I led the development of this page to drive lead generation, simplify the rental process for businesses, and position Telerenta as a cost-effective, flexible solution for corporate device needs.
The 'Wynajem Elektroniki dla Twojej Firmy' header establishes a professional B2B focus.
02 Challenge
Telerenta’s B2B audience—ranging from startups to large firms—needed a tailored value proposition that addressed their unique pain points, such as cost efficiency, flexibility, and scalability. The existing website lacked a dedicated B2B section, making it hard for businesses to understand how Telerenta could meet their needs. The challenge was to create a landing page that spoke directly to corporate decision-makers, highlighted key benefits, and encouraged inquiries while maintaining a professional tone aligned with Telerenta’s brand.
Targeting diverse B2B segments: startups, agencies, and large enterprises.
03 Solution
I crafted the "Dla Firm" landing page with a focus on B2B needs, starting with a bold headline: "Wynajem Elektroniki dla Twojej Firmy" (Electronics Rental for Your Company).
I outlined three key audience segments—"Startupy" (Startups), "Agencje w Celu Testów" (Agencies for Testing), and "Duże Przedsiębiorstwa" (Large Enterprises)—to show Telerenta’s versatility.
A comparison section, "Dlaczego Telerenta?" (Why Telerenta?), highlighted benefits like "Elastyczność" (Flexibility), "Oszczędności" (Savings), and "Ekologia" (Sustainability) to appeal to business priorities.
Highlighting B2B benefits: flexibility, savings, and sustainability.
I included a pricing example (e.g., iPhone 14 at 754 PLN/month) to demonstrate affordability for corporate budgets.
Pricing example tailored for corporate budgets.
A lead capture form ("Szukasz Produktu, Którego Nie Mamy w Ofercie?" - Looking for a Product We Don’t Have?) was added to generate inquiries.
Lead capture form to drive B2B inquiries.
And a FAQ section ("Najczęściej Zadawane Pytania") addressed B2B concerns like tax benefits and contract terms. I used GA4 to track form submissions and user engagement for optimization.
04 Results
The "Dla Firm" page successfully positioned Telerenta as a go-to solution for B2B device rentals, resonating with corporate clients. Early GA4 data showed a steady increase in form submissions, indicating strong lead generation potential. Time on page also improved, reflecting the page’s ability to engage decision-makers with relevant content. While long-term lead conversion data is still being analyzed, the page established a solid foundation for Telerenta’s B2B growth, aligning with their goal of expanding into the corporate market.
Comparison table engaged B2B decision-makers, boosting time on page.
05 Key Takeaways
This project taught me how to tailor UX and messaging for a B2B audience, a skill I’m excited to bring to future roles. I dived into the challenge of balancing professional design with actionable lead-gen strategies. It also sharpened my ability to use GA4 for tracking B2B engagement, which I’m eager to apply in more data-driven projects.
