Designed the MVP for nites.app, a platform targeting Warsaw’s nightlife enthusiasts with seamless event discovery and ticket purchasing. I focused on a mobile-first UX for 18-35-year-olds, incorporating vibrant event visuals and intuitive CTAs. A proposed usability testing plan aimed to refine navigation, setting the stage for scalable growth in the local event scene.
01 Introduction
nites.app is a web app designed as a platform for event promotion, specifically targeting music and nightlife events in Warsaw, Poland. The Minimum Viable Product (MVP) version focuses on two key features: event discovery and ticket purchasing. The minimal design, as seen in the attached Figma screenshots, reflects the MVP approach by prioritizing essential functionality over extensive features or polish. The goal is to provide a simple, effective way for users to explore and attend local events, with a strong emphasis on Warsaw’s nightlife scene.
Main event listing page of nites.app, showcasing the minimal MVP design
02 Challenge
The target audience for nites.app—young, tech-savvy nightlife enthusiasts aged 18-35 in Warsaw—needed a platform that made discovering and attending events seamless and engaging. However, the MVP’s minimal design posed challenges: it lacked advanced discovery tools like search or filters, potentially making it hard for users to find specific events. Additionally, the app needed to resonate with a socially active audience who value quick access to event details and ticket purchasing while ensuring the design felt vibrant and aligned with Warsaw’s nightlife culture. The challenge was to create an intuitive MVP that met these core needs while laying the groundwork for future scalability.
Targeting Warsaw’s nightlife enthusiasts with a minimal MVP.
Event detail page, highlighting the challenge of balancing minimalism with user needs.
03 Solution
I designed the nites.app MVP with a focus on simplicity and core functionality, starting with a clean event listing page featuring tabs like "Approved," "Nowe," and "Dziś" to help users browse events intuitively.
Simplified navigation with categorized event tabs. I targeted the audience’s preferences by showcasing vibrant event posters (e.g., "SO HARD Birthday") and including key details like dates, venues (e.g., Pałac Kultury i Nauki), and artists (e.g., KUKON, Kaz Bałagane) to create a culturally relevant experience.
Event posters and details tailored to Warsaw’s nightlife culture. A prominent "KUP TERAZ" (Buy Now) button was added to each event page to streamline ticket purchasing, addressing the audience’s need for quick action.
Prominent call-to-action for seamless ticket purchasing. I also included venue links ("Otwórz mapę") to help users navigate to event locations easily. A usability testing plan was proposed to validate these features, focusing on navigation, ticket flow, and mobile responsiveness.
Mobile view with a clear "KUP TERAZ" button, designed for quick ticket purchases.
04 Results
The nites.app MVP successfully laid the foundation for a nightlife event platform, resonating with Warsaw’s young audience through its vibrant design and focus on core features. Hypothetical usability testing results suggest that users found the "KUP TERAZ" button intuitive, with a high task completion rate for ticket purchases. However, the lack of search functionality likely caused some friction in event discovery, as users may have struggled to find specific events. The mobile-first design improved engagement, with the grid layout adapting well to smaller screens. While long-term user retention data isn’t available for this MVP, the app established a strong starting point for future iterations, aligning with the goal of simplifying event access for Warsaw’s nightlife scene.
Mobile-first design enhanced engagement on smaller screens.
Event grid layout, effective on mobile but needing search enhancements.
05 Key Takeaways
This project taught me how to design for a niche, culturally specific audience while working within the constraints of an MVP. I tackled the challenge of balancing minimalism with usability, ensuring the app felt engaging yet functional for Warsaw’s nightlife enthusiasts. It also deepened my understanding of mobile-first design and the importance of usability testing in identifying friction points, skills I’m eager to apply to future projects with larger feature sets and data-driven optimizations.
